TGMA PROJECTS

 Chai. Coffee. This is the remix. This official high profile pop up, powered by Oatly®, took place on National Chai Day, September 22. The exclusive launch event included a tasting experience highlighted with guest appearances by Jadakiss, Hasan Minhaj and Dave East. A dynamic evening featuring co-created menu items, custom apparel drops, and The “Instant Classic Bundle”.

KOLKATA CHAI CO × KISS CAFÉ

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THE CONCEPT

The Kolkata Chai Co. and Kiss Café collab represents a cultural crossover. Hip-hop legacy meets traditional South Asian street chai. Anchored by Jadakiss’s family-owned Kiss Café and Kolkata Chai Co.’s focus on immigrant heritage, this partnership merges distinct worlds through a shared dedication to authenticity and community.

The September 2026 residency experience was at the Kolkata Chai Cafe, Nolita (Manhattan) location.

CAMPAIGN PERFORMANCE

1 EVENT · 3 BRANDS

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1 EVENT · 3 BRANDS · ##### ATTENDEES

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(914) 454-9913

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