TGMA PROJECTS

Hip-Hop culture didn’t just originate Uptown — it continues to be defined here. From block parties in the Bronx to the barbershops on 145th Street, the culture thrives within a few square miles.

STRAINS FOR LIFE × 1 TRAIN CYPHERS

CURATED BY

THE CONCEPT

A natural partnership. 1 Train Cyphers’ Episodes are shot at Strains For Life with select outdoor cyphers held at the storefront and Riverbank State Park. Instead of bringing Styles P to the platform, The Good Measure Agency knew better. You don’t summon a legend — you build around one.

Strains For Life became the epicenter. Everything else fell into place.

CAMPAIGN PERFORMANCE

STYLES P

1 EPISODE · 1 PLACEMENT · 14 DAYS

VIEWS

LIKES

COMMENTS

AMPLIFIED BY

Young Money, Chris Brown. Lil Duval, Hot 97, Genius,
The Source, JBP

CORY GUNZ

STYLES P

CORY GUNZ

1 EPISODE · 1 PLACEMENT · 14 DAYS

VIEWS

LIKES

COMMENTS

AMPLIFIED BY

Young Money, Chris Brown. Lil Duval,
Hot 97, Genius, The Source, JBP

THE GOOD MEASURE AGENCY

GENERAL INQUIRIES:

info@thegoodmeasureagency.com

Talent / Brand Partnerships:

Daniel Dapaah, Founder
Daniel@thegoodmeasureagency.com
(914) 454-9913